Ellen Goldstein, born and raised in San Francisco, earned a BFA from the San Francisco Art Institute, a photography major. In the '70s, Ellen was introduced to multimedia when she worked on The New York Experience, at the time one of the largest multi-image productions ever developed. Serving as photographer and producer for Bass/Francis Productions in San Francisco from 1980 to 1984, she supervised the production of presentations for a wide variety of ad agencies and corporate clients. In 1983 Ellen went to Korea with Jon Francis to photograph and produce a multi-media show for the World's Fair in Knoxville, TN. Some of these images are available as stock or art prints.

In 1984, she started Bullseye Productions. Over the next ten years, she produced award-winning slide shows, a video for SRI International about consumer lifestyles, and a live re-enactment of a scene from the movie "Back to the Future" for Syntex. She also produced a national roll-out presentation for Ketchum Yellow Pages.

In 1994, Ellen produced the first Macintosh PowerPoint-driven awards show for the American Medical Advertising Association. In the late '90s, as Bullseye moved away from multi-image and concentrated primarily on print projects, Ellen began specializing in portraiture and location photography. She has recently focused on travel photography, and is a member of the International Travel Writers and Photographers of America and the Professional Photographers of America. Always an entrepreneur, Ellen is currently involved with Braveheart Women and a new internet travel business.

The world of digital photography has opened up many new avenues for her 35+ years' worth of slides and negatives. Ellen is developing an impressive digital library and showing her work in local galleries.